Teaching Portfolio

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This course introduces the concepts and frameworks of customer-centric marketing. The focus is on the development of effective and efficient marketing-mix strategies to deliver superior customer value and organizational performance.

This course integrates scholarly and practical perspectives to help students understand consumer behaviors systematically. The focus is on applying conceptual frameworks and tools to address real-world marketing challenges. 

 This course covers a broad spectrum of Customer Relationship Management (CRM) strategies and practices. The focus is on the identification, selection, acquisition, growth, and retention of desired customers to maximize long-term benefits for an organization and its stakeholders.

 This course concentrates on creating and disseminating marketing content on digital channels, such as display ads, email blasts, webpages, search engines, live streaming, online gaming, virtual community, and mobile devices. Students who are interested in or responsible for the development of any major aspect of marketing will find this course beneficial.  

This course provides an opportunity for students to co-create a personalized curriculum that explores emerging fields of study and practice in marketing (e.g., Artificial Intelligence, Virtual Reality, Facial Recognition). 

This course provides business professionals with a fundamental understanding of marketing research methods that improve managerial decisions. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to yield the most valuable information. 

 This course introduces contemporary digital marketing strategies and practices on 1) creating and disseminating marketing content on digital channels, such as email blast, webpage design, search engine optimization, live streaming, and mobile messaging; and 2) streamlining an organization's digital marketing process such as lead generation, salesforce automation, and customer experience management.