My current projects explore theoretical advancements and practical solutions in the following areas:
How do consumers utilize and respond to verbal and numerical information in marketplace?
How do consumers detect, interpret, and cope with persuasion attempts?
How do marketers facilitate design, adoption, and promotion of AI-powered products/services?
How do marketing technologies transform consumers, businesses, and organizations?
How do consumers make judgments of right vs. wrong in marketplace and society?
How do consumers make inferences about others’ intentions, cognitions, and emotions?